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Due to the fast paced and dynamic nature of the internet, films are often uploaded onto file sharing networks weeks before their official release date. This in itself constitutes a major loss of sales for the film studios and distributors when the work is officially released: the first 10 weeks of a new release is a critical time for the film and its success.  Typically, a first version of a film appears on a peer-to-peer as a result of someone physically recording the cinema showing on a DV camera, these are eventually replaced by ripped DVD, often leaked by those with early access to ‘screeners’, typically film reviewers. Film launches often coincide with a a carefully orchestrated marketing strategy, world premieres and in the case of DVD release, in time with strategic buying periods across different territories. A pirated copy of a film appearing on a peer-to-peer network prior to the release date can easily undo this planning, investment and research, costing the film studio thousands in lost revenue. For the struggling yet forward looking British film industry, internet piracy in the form of peer-to-peer networks and downloading presents itself as a serious threat that needs to be tackled immediately. We are able to assist film companies large and small in stemming the flow of illegal file sharing, whilst at the same time trying recouping to our clients some of the heavy losses incurred by this infringement of copyright.
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